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Digital marketing news, tips and best practices from our expert panel of Facebook, Instagram and Google advertising pros.
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May 17, 2021How To Create A Facebook And Instagram Advertising Budget For Your E-Commerce Brand
Creating a budget for your Facebook and Instagram ads shouldn’t feel like witch-craft. I’ve seen it too many times: a dash of this is how much we think we should spend, combine with two large heap.
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May 8, 20203 Easy Ways To Optimize Your E-Commerce Facebook Ads
Facebook and Instagram advertising can be a magical way to reach new people, retarget website visitors and grow your e-commerce brand. The problem is Facebook ads are complicated, and always changing..
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April 24, 20206 Shopify Apps Every E-Commerce Brand Needs For Conversion Rate Optimization (CRO)
Convert more of the traffic you have strategically attracted to your e-commerce store with these 6 Shopify Apps. .
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April 14, 20205 Ways E-Commerce Brands Can Bullet-Proof Their Facebook Advertising Strategy
These are challenging times. And that’s the truth. The coronavirus has already delivered a major blow to businesses and economies around the world – and top experts expect the damage to continue. .
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April 2, 20206 Free Resources For E-Commerce Brands During Covid-19
Brands big and small and people world-wide are coming together to ask themselves, “how can I help during these challenging times?” It’s amazing to see leaders pivot and shift quickly and step up.
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March 19, 2020A Guide To Small Business Coronavirus Disaster Loans
Has your business been severely affected by the Coronavirus? There are resources you should be aware of during these hard times, and applying for a disaster loan is one of them. The U.S. Small Busine.
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March 13, 2020Should E-Commerce Brands Pull Back Ad Spend Amidst A Distracted Coronavirus Audience?
It’s no surprise that the coronavirus has completely dominated headlines, social media feeds, news-stations, group text messages and every day conversations, leaving the world –– and your target.
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November 20, 20198 Simple A/B Tests You’d Be Silly Not To Try On Your Facebook Ads
Testing is the difference between running increasingly effective ad campaigns and merely average ones. The legendary John Caples wrote that testing “enables you to separate the wheat from the chaff,.
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November 20, 2019Why All eCommerce Brands Should Start Using Instagram & Facebook “Collection” Ads
Updated: Jul 17, 2018 One thing is certain. The people over at Facebook sure are busy! This month alone, IG TV launched, Instagram stories became shoppable, all on top of updating the ads platform to.
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November 20, 2019Don’t be BASIC: 4 Pitfalls To Avoid When Running a Brand’s Social Media
Updated: Jul 19, 2018 I waste utilize lot of my time looking at what big brands and little brands alike are doing to cut above the noise, engage their audience and guide their followers towards purch.
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November 20, 20195 Lesser Known Audiences to Target With Your Facebook Ads
Facebook prides itself in being able to have laser sharp targeting abilities. But the truth is, the system only works if; You know what you’re doing You have existing data to feed the system Otherwi.
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November 20, 20193 Sure Tell Signs It’s Time To Outsource Your Social Advertising Efforts
Signs. They tell us when to stop when driving a car. They tell us when it might rain. And they tell us when it’s time to make a change in the way we approach things. Here are 3 sure tell signs i.
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November 20, 20195 Things You Need To Do Before Launching A Successful Social Ad Campaign
Don’t give anymore of your precious marketing dollars over to Facebook without a strategic plan. It pains me to hear when brands are stilling falling into the trap of “boosting” posts on Faceboo.
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November 19, 20193 Advanced Facebook Ad Techniques You’re Probably Not Using
Have you scratched the surface with Facebook ads? Good, you’re in the right place. Let’s go a little deeper into the three advanced strategies you should take advantage of to take your advertising.
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November 19, 2019Improve Your Facebook Retargeting By Paying Attention To This Simple Detail
Is there anything more annoying than getting hit with an ad from a product you’ve already purchased? I’d argue no. So how do you make sure you’re not wasting your money by targeting .
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November 19, 2019Don’t Hire A Facebook Ad Agency Unless They Can Answer These 5 Questions
Updated: Aug 30, 2018 Facebook ads: they’re confusing as heck, take a long time to master and you could be throwing away money if don’t have every detail dialed. Anyone who has experienced a flop.
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November 19, 201910 Facebook Advertising Rules E-Commerce Stores Should Live By: Holiday Edition, 2018
As an E-Commerce store owner you know that there are two seasons; Q4 and everything else. Developing a strategic Facebook strategy doesn’t happen overnight. And just because you flip ads on for Blac.
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November 19, 2019How To Check Your Facebook Pixel Is Working In 5 Minutes Or Less
Updated: Nov 7, 2018 The Facebook Pixel. It’s the thing you set up so that everything in your Facebook ad campaign works the way it should. It’s the foundation for all of your social adve.
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November 19, 20193 Things We Learned From Running 100+ Facebook Ads During Black Friday/Cyber …
Updated: Nov 28, 2018 As sales continue to trickle in for our clients who are getting their piece of the $715 billion dollar pie that is Black Friday sales in America, we’re taking a step back to r.
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November 19, 20198 Social Advertising Strategies All E-Commerce Brands Should Know In 2019
Trends in digital advertising are rarely abrupt and unpredictable. They tend to be gradual and happen over time. In social advertising, strategies that work will always check two two boxes: does this .
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November 19, 201911 Reasons Your eCommerce Facebook Ads Are Still Not Working
When it comes to life, there are 3 guarantees; death, taxes, and Facebook changing their algorithm. “This stuff is supposed to work, or so they tell me,” you’ve thought to yourself. You’ve eve.
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November 19, 2019How To Push Your Facebook Ads Past The Learning Phase To Get Results Faster
Q: I started a Facebook campaign for a sale we’re running. It’s been a few days, and my ad’s delivery is stuck in “learning”. What should I do? A. If it’s only be.
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November 19, 2019Facebook Conversion Tracking Pixel Flow for E-Commerce Stores
Q: What is the order in which my Facebook standard events should fire so I can properly track the user’s intent and interest in my product? A. This is a great question, and there isn’t a resource .
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November 19, 2019How We Grew A Start-Up Jewelry Accessory Brand With Social Ads Converting at 12X
Updated: Jul 24 When Bezels & Bytes came to us, they were spending money on Facebook and getting average results. As a busy small business owner, Melissa Koerner found herself with just about a m.
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November 19, 20195 Proven Ways E-Commerce Brands Can Increase Their Average Order Value (AOV)
AOV. LTV. CPA. More than just digital marketing, buzz words, these acronyms are tied to your e-commerce success. Today we’re talking AOV – average order value – the average amount th.
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November 15, 2019#5MinuteFriday: 5 Things To Immediately Stop Doing With Your Facebook Ads
Introducing the #5MinuteFriday Series. One simple topic, that takes me no longer than 5 minutes to write, and you, no more than 5 minutes to read. Ready, go. 5 Things To Immediately Stop Doing With Yo.
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November 15, 2019Facebook Audience Network: What it is, why you should care
Facebook. Audience. Network. F.A.N for short. What is it, why should I care, and how do I use it? Regardless of personal feelings toward that infamous blue and white F, Facebook is important. Especial.
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November 15, 2019Here’s What You Need To Know About Tagging Products In IG Stories
Updated: Jun 27, 2018 We still can’t get that clickable link within an Instagram photo caption, but we do now have a way to sell products directly from Instagram Stories! As of June 13th, online re.
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November 15, 20195 Simple Rules for Success with A/B Testing on Facebook
Updated: Jul 3, 2018 With Facebook’s rollout of A/B testing, it’s now easier than ever to test your ads to understand what’s working and what’s not. Easy being a loose term. With so many diff.
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November 15, 20195 Ways To Reach More Of Your Target Audience With Your Facebook Ads
200 thousand? 1.5 million? 2.6 million? 10 million? How big is too big when it comes to Facebook audiences? Should I try to target all of these people? These are common questions any Facebook advertis.
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November 15, 201920 Rules For Work and Life
One of the hardest parts about being a solo-entrepreneur is that you don’t always have a person to bounce ideas off of. You have to be your own cheerleader. Every. Single Day. I’m still very e.
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November 15, 20195 Inspiring Podcasts for Work and Life
The #5minuteFriday series is simple. A post that takes me no longer than 5 minutes to write, and you no longer than 5 minutes to read. Time to type fast. Ready, go. 5 Inspiring Podcasts for Work and L.
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November 15, 20193 Reasons Not To Hire A Social Advertising Agency
I’ve been working on my sales skills. Reading books. Picking the brains of those smarter than I. And I think I’m getting really good at it! Today I want to convince you NOT to hire me. Seriously, .
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November 15, 2019How To Know Which Cold Traffic Audience To Use For Your E-Commerce Facebook Ads
SHOULD I USE INTEREST TARGETING OR A LOOK-A-LIKE AUDIENCE TARGETING FOR MY FACEBOOK ADS? To keep all things equal, I’m going to assume we’re talking about top funnel, cold traffic ads targeted to .