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Testing is the difference between running increasingly effective ad campaigns and merely average ones. The legendary John Caples wrote that testing “enables you to separate the wheat from the chaff,.
Updated: Jul 17, 2018 One thing is certain. The people over at Facebook sure are busy! This month alone, IG TV launched, Instagram stories became shoppable, all on top of updating the ads platform to.
Updated: Jul 19, 2018 I waste utilize lot of my time looking at what big brands and little brands alike are doing to cut above the noise, engage their audience and guide their followers towards purch.
Facebook prides itself in being able to have laser sharp targeting abilities. But the truth is, the system only works if; You know what you’re doing You have existing data to feed the system Otherwi.
Signs. They tell us when to stop when driving a car. They tell us when it might rain. And they tell us when it’s time to make a change in the way we approach things. Here are 3 sure tell signs i.
Don’t give anymore of your precious marketing dollars over to Facebook without a strategic plan. It pains me to hear when brands are stilling falling into the trap of “boosting” posts on Faceboo.
Have you scratched the surface with Facebook ads? Good, you’re in the right place. Let’s go a little deeper into the three advanced strategies you should take advantage of to take your advertising.
Is there anything more annoying than getting hit with an ad from a product you’ve already purchased? I’d argue no. So how do you make sure you’re not wasting your money by targeting .
Updated: Aug 30, 2018 Facebook ads: they’re confusing as heck, take a long time to master and you could be throwing away money if don’t have every detail dialed. Anyone who has experienced a flop.
Updated: Oct 5, 2018 As a gym owner the success and failure if your gym depends on one thing; your ability to create a community among your members. When members feel more connected to each other, th.
As an E-Commerce store owner you know that there are two seasons; Q4 and everything else. Developing a strategic Facebook strategy doesn’t happen overnight. And just because you flip ads on for Blac.
Updated: Nov 7, 2018 The Facebook Pixel. It’s the thing you set up so that everything in your Facebook ad campaign works the way it should. It’s the foundation for all of your social adve.
Updated: Nov 28, 2018 As sales continue to trickle in for our clients who are getting their piece of the $715 billion dollar pie that is Black Friday sales in America, we’re taking a step back to r.
Trends in digital advertising are rarely abrupt and unpredictable. They tend to be gradual and happen over time. In social advertising, strategies that work will always check two two boxes: does this .
When it comes to life, there are 3 guarantees; death, taxes, and Facebook changing their algorithm. “This stuff is supposed to work, or so they tell me,” you’ve thought to yourself. You’ve eve.
Q: I started a Facebook campaign for a sale we’re running. It’s been a few days, and I’m not seeing the results I wanted. What should I do? A. If it’s only been a few days, you.
Q: What is the order in which my Facebook standard events should fire so I can properly track the user’s intent and interest in my product? A. This is a great question, and there isn’t a resource .
Updated: Jul 24 When Bezels & Bytes came to us, they were spending money on Facebook and getting average results. As a busy small business owner, Melissa Koerner found herself with just about a m.
AOV. LTV. CPA. More than just digital marketing, buzz words, these acronyms are tied to your e-commerce success. Today we’re talking AOV – average order value – the average amount th.
Introducing the #5MinuteFriday Series. One simple topic, that takes me no longer than 5 minutes to write, and you, no more than 5 minutes to read. Ready, go. 5 Things To Immediately Stop Doing With Yo.
Facebook. Audience. Network. F.A.N for short. What is it, why should I care, and how do I use it? Regardless of personal feelings toward that infamous blue and white F, Facebook is important. Especial.
Updated: Jun 27, 2018 We still can’t get that clickable link within an Instagram photo caption, but we do now have a way to sell products directly from Instagram Stories! As of June 13th, online re.
Updated: Jul 3, 2018 With Facebook’s rollout of A/B testing, it’s now easier than ever to test your ads to understand what’s working and what’s not. Easy being a loose term. With so many diff.
200 thousand? 1.5 million? 2.6 million? 10 million? How big is too big when it comes to Facebook audiences? Should I try to target all of these people? These are common questions any Facebook advertis.
SHOULD I USE INTEREST TARGETING OR A LOOK-A-LIKE AUDIENCE TARGETING FOR MY FACEBOOK ADS? To keep all things equal, I’m going to assume we’re talking about top funnel, cold traffic ads targeted to .