FALL LINE DIGITAL EST. 2018
MANIFESTO
We’re a 100% remote team helping e-commerce businesses across the world grow faster than they could on their own. We do that by crafting powerful advertising campaigns primarily on Facebook, Instagram and Google.
We’re on a mission to use the unique talents we’ve mastered in digital marketing to influence positive social, economic, and environmental change.
To that end, we partner with purpose-driven, conscious consumer e-commerce brands who are in alignment with our mission so together we can make as big of an impact on our world as possible.
We are dedicated and singularly focused on amplifying the voices of conscious consumer brands so we can become better stewards of earth and be the change we want to see. Being a conscious consumer brand might not be the main thing the brands we partner with do, but it is an intentional part of their overall business strategy.
Through digital advertising, we have the power to reach over one-half of the world’s population with messages that initiate their lives, and we take this power very seriously. Which is why we only bring on brands whose products we believe in. The world simply has enough “stuff”, and that’s brands we partner with understand this.
The brand we partner with don’t simply cease to exist to make profits – their product – their business is here to improve the world they live in, while being kind and gentle to it at the same time. Their “why?” is what drives them. Their “why?” is what drives us.
CORE VALUES
We believe in honoring your commitments. We believe in doing what we say … and saying what we do.
We believe in mastery over being a generalist. We believe that being highly specialized in our field gives us a huge advantage in growth marketing. We only run paid strategies for e-commerce brands.
We believe in the best interest of our customers, authenticity, integrity, open communication and transparency in all things we do.
We believe success is a poor teacher. There is no such thing as failure – there are only learning opportunities..
We believe in celebrating wins – big and small. If we get too caught up in the grind of always achieving more, we miss out on the chance to celebrate our progress and journey.
We believe the last thing the world needs is more plastic and landfill waste. Although it can be hard and inconvenient, we push ourselves to think about the environment’s needs first, and our own needs second. This mindset helps us align with our clients and their customers, and also makes us better community members and people in general.
We believe in the power of digital marketing and its ability to influence thoughts, perspectives, purchases and because we understand this power, we use it for good.
We believe in growth over comfort. The digital marketing landscape is constantly changing and with it, we must constantly change. So we refine our best practices, seek out our own blind spots, innovate, shift and pivot and advise your business to do the same.