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Fall Line Digital – Explode Your E-Commerce Sales Through Digital Advertising

DIGITAL ADVERTISING FOR E-COMMERCE BRANDS READY TO GROW.

WE GROW YOUR PURPOSE-DRIVEN BRAND THROUGH A VARIETY OF GROWTH STRATEGIES AND CHANNEL TACTICS WITH ONE GOAL IN MIND: GROWTH.

WE TAKE THE TIME TO LEARN ABOUT YOU, YOUR COMPANY, YOUR PRODUCT AND YOUR CUSTOMERS.
WE BUILD OUT YOUR CUSTOMER AVATARS, MESSAGING AND AD CONTENT THAT WILL TURN YOUR IDEAL PROSPECT INTO A LIFETIME CUSTOMER.

THEN, WE RUN ADVERTISING CAMPAIGNS THAT QUICKLY DRIVE ROI AND KEY LEARNINGS, AND INVEST IN ADDITIONAL CAMPAIGNS, CHANNELS AND STRATEGIES TO SCALE WHAT WORKS AND ELIMINATE WHAT DOESN’T.

HERE’S MORE ON HOW WE GROW YOUR ONLINE SALES AND BOTTOM LINE REVENUE:

D2C BRAND STRATEGY

We take a deep dive to discover how we make the customer the hero of your story and how your product solves your customer’s unique problems. 
 
  • Brand story development 
  • Value proposition creation
  • Customer avatars
  • Competitive analysis
  • Messaging, brand voice and
    copywriting

CUT ABOVE THE NOISE AD CREATIVE

Your ads are only as good as your ad creative, and your creative is only as good as the story you can tell. This is where we shine. 
 
  • Content strategy
  • Concept storyboarding  
  • Influencer and UGC videos
  • Lifestyle product videos and photography
  • Highly converting headline and ad copy

DATA-DRIVEN GROWTH MARKETING

Beyond placing ads, your brand needs data, insights and a roadmap to drive sustainable long-term growth. 
  • Customer cohorts and customer acquisition analysis
  • Lifetime Value (LTV) analysis
  • Email CRM workflow auditing
  • Customer journey analysis
  • Advanced attribution modeling and reporting
  • Product and market analysis
  • Privacy changes impact road mapping
  • Sales forecasting and inventory planning

FULL FUNNEL FACEBOOK & INSTAGRAM ADVERTISING

Facebook ads have been a core service since the very beginning. It’s actually how we got our start and where we truly shine. When done properly Facebook and Instagram ads can scale your e-commerce brand almost infinitely and unlock serious growth potential. Our full-funnel Facebook strategy segments your audience, content and product offering to match your customer’s journey and help them overcome their objections at the same time.  

  • Fall Line Digital Funnel Strategy™
  • Campaign creation and optimization
  • Ad creation and optimization for newsfeed, Instagram stories, Instagram Reels and all other placements
  • Audience development, A/B testing, dynamic creative
  • Advanced pixel implementation and attribution modeling
  • Tech integrations (Klaviyo, SMS, Shopify)
  • Advanced reporting and analytics

GOOGLE ADVERTISING

Our approach to Google ads starts with customer, product, competitor and keyword research.

  • Youtube Advertising
  • Google Shopping, Search, Display, Discovery and Performance Max campaigns 
  • Campaign creation, management and optimization 

TIKTOK ADVERTISING

The best TikTok ads don’t feel like ads, they feel like organic user generated videos from an engaged new culture of content creators. 
 
  • Authentic video ad content creation
  • Influencer whitelisting
  • Campaign creation, management and optimization

EMAIL MARKETING

Our conversion-focused approach to email marketing segments your audience based on their propensity to purchase and creates an authentic relationship with them over time. 
 
  • Customer management, automation and newsletter strategy 
  • Workflow build out 
  • Email design, copy and scheduling
  • Email content calendar
  • Out-of-stock email management  

SMS MARKETING

Our SMS, or text marketing strategy, builds an authentic relationship with your owned audience.
 
  • SMS strategy
  • Automated welcome, abandon cart and post-purchase flows
  • SMS content and promotional calendar 

SALED- FOCUSED AFFILIATE AND INFLUENCER MARKETING

Affiliate and influencer marketing is a great way to grow your brand with boots on the ground spreading the word about your brand in an organic way. But many times brands don’t get the return they were hoping for from their efforts. This is where our approach is different. 

  • Sales-focused affiliate and influencer strategy
  • Relationship building, outreach and management 
  • Influencer whitelisting 

CONVERSION RATE OPTIMIZATION (CRO)

Your entire digital advertising strategy is only as successful as your website’s ability to convert potential customers and help them overcome objections. 
 
  • Shopify app installation and management 
  • Heat-mapping and exit surveying
  • A/B testing
  • Product page copy, layout and design