Case Study: Little Partners

Sell the benefits, not the features.

When it came to Little Partners, we didn’t just focus on the tactical aspects of their hero product, The Learning Tower. Instead, we highlighted how it makes caregivers feel—those moments of bonding with their child in the kitchen. We also showcased the tangible benefits for kids, like improving fine and gross motor skills through hands-on participation.

The focus on emotional connection resonated deeply with their target audience.

"Current goals seemed out of reach. Fall Line Digital changed everything!"

- Shawna Schmitz, Director of Marketing, Little Partners

HOW WE DID IT:

Overview

Little Partners creates Montessori-inspired products that foster independence, creativity, and build confidence in young children.

Before FLD, Little Partners had barely scratched the surface of what digital advertising could do for their business. Our goal wasn’t just to create ads—it was to craft helpful, fun, and deeply engaging content that resonated with audiences while driving real results.

Through strategic creative testing, viral videos that reached millions, and a scalable approach to hiring top mom content creators, we helped Little Partners scale their business to new heights.

The Challenge

Little Partners was really good at what we like to call “random acts of marketing.” It’s not that the company wasn’t doing marketing and advertising, it’s that the marketing and advertising they were deploying was fragmented and unfocused. Dabbling in a little bit of everything without being able to understand what channels were contributing to their bottom line, left Little Partners feeling trapped. They asked themselves: How are customers finding out about us? Which of our digital channels are most profitable? How do we grow our business through our online store, and not just Amazon? Little Partners turned to Fall Line Digital for help.

The Solution

1. Creative Testing That Converts

Our goal was clear: don’t just make ads—create content that audiences genuinely enjoy and that drives results.

Viral Hooks and Scripts: We wrote attention-grabbing hooks and developed relatable scripts that broke through the noise.
Viral Videos: By partnering with talented mom content creators, we produced videos that resonated deeply with audiences, reaching millions of views.
Testing and Iteration: We broke down top-performing videos to identify winning elements and replicated those strategies across different creators for maximum impact.

2. Hiring Top Mom Creators at Scale

To ensure authentic, relatable content, we built a scalable process to find and hire the best mom content creators. Their genuine voices and experiences brought Little Partners' products to life, making the ads deeply resonant with the target audience.

3. Attribution Tracking for Clarity

To ensure we focused on what worked, we implemented an advanced attribution tracking tool. This allowed us to:

Understand which channels, campaigns, and creatives drove the highest returns.
Scale winning campaigns while turning off underperformers.

4. Unlocking the Hero Product

Through structured A/B testing, we identified Little Partners’ “hero product” that drove the best first-time customer acquisition at the lowest cost per acquisition (CPA).

Content Creation: We continuously tested new video ads, copy, photography, and offers to optimize performance.

5. Lifetime Value Strategy

Once we acquired new customers profitably, we shifted our focus to increasing customer lifetime value (LTV).

Introduced tailored SMS and email campaigns to promote additional products based on the child’s age, increasing the repeat purchase rate from less than 5% to over 20%.