Overview
With over a decade of experience partnering with e-commerce businesses, we know that your Google ad account should do more than just look good on paper.
In just one week, we’ll analyze every critical aspect of your account, from Shopping feed optimization to keyword targeting, audience segmentation, and automation opportunities. You’ll walk away with clear, actionable recommendations to improve performance immediately.
What’s Included
Google Shopping & Merchant Center Analysis
- Are your feeds fully optimized for maximum visibility and conversions?
- Proper product categorization, titles, and descriptions to rank higher in Shopping results.
- Diagnosing Merchant Center issues that could be hurting performance.
Campaign Structure & Setup
- PMax vs. Standard Shopping: Where to use each, when to switch, and how to maximize returns.
- Query Sculpting: Ensuring you bid aggressively on high-intent searches while avoiding wasted spend.
- Negative Keyword Audit: Are you filtering out irrelevant traffic that drains budget?
Search & Performance Max Campaigns
- Are you bidding on the right keywords for scalable growth?
- Non-brand search opportunities—are you capturing new customers beyond brand traffic?
- Performance Max deep dive—is your asset mix optimized, and are you using exclusions correctly?
Conversion Tracking & Attribution
- Is your conversion tracking set up correctly? Ensuring GA4, Google Tag Manager, and Ads conversions are in sync.
- Priority settings: Are your campaigns tracking the right goals for better optimization?
- View-through vs. Click-through conversions: Understanding how your ads influence customer behavior.
Audience & Retargeting Strategy
- Are your audiences labeled, imported, and structured correctly?
- First-party data utilization: Are you maximizing customer lists for retargeting and exclusions?
- Segmenting high-intent users vs. broad audiences for the best ROAS.
Advanced Scripts & Automation
- Identifying opportunities for automation through advanced Google Ads scripts.
- Using rule-based bidding adjustments to optimize spend.
KPI Analysis & Growth Roadmap
- A full breakdown of your CPA, ROAS, CTR, CPC, and what needs to improve.
- Custom growth roadmap—mapping your business goals to Google Ads performance.
- Next steps with exact account recommendations for immediate execution.
Who Is This For?
D2C Brands:
Think your account could be doing better? Let us bring 20+ years of Meta experience to your business in just one week.
Agencies:
Need a second set of eyes on your client accounts? Looking to “wow” a new prospect? Our white-label audits are your secret weapon.
Media Buyers & DIYers:
Confused about whether to run Pmax campaigns or stick with traditional Shopping campaigns? Wondering if excluding existing customers is the right move? We’re here to provide clarity and actionable insights.
How It Works
- Purchase Online
- Add Us to Your Account: We’ll send you detailed instructions to grant access and schedule a kickoff meeting.
- Let Us Work Our Magic: We’ll dive deep into your account, and within a week, you’ll have a complete, actionable audit in your hands.
- Walk Through Your Results: Receive a personalized Loom walkthrough or recorded call to guide you through every recommendation.
Turnaround Time
We don’t believe in dragging our skis. Your audit will be ready within 1 week—complete with a Loom walkthrough or recorded call to ensure you’re set up for success.
Why Choose Fall Line Digital?
- No Fluff, Just Results: We cut through the noise and focus on what really matters—your bottom line.
- Expert-Led Audits: With over two decades of experience, we’ve seen it all and know what works.
- Tailored for You: Every audit is customized to your unique goals, industry, and KPIs.
- Actionable & Fast: No long waits or jargon—just a clear roadmap to better performance in one week.
FIX. OPTIMIZE. SCALE.
FIX. OPTIMIZE. SCALE.
FIX. OPTIMIZE. SCALE.
FIX. OPTIMIZE. SCALE.
FIX. OPTIMIZE. SCALE.
FIX. OPTIMIZE. SCALE.
FIX. OPTIMIZE. SCALE.
FIX. OPTIMIZE. SCALE.
FIX. OPTIMIZE. SCALE.
FIX. OPTIMIZE. SCALE.
Two Decades of Google Ad Expertise, Delivered in a Week.
We’re like your Google ads fairy godmother—if fairy godmothers loved Google Ads Manager.