Moment Skis has built a loyal following with the best handmade skis in the U.S. Moment Skis has always been a brand for skiers, by skiers. Known for their cult following and industry-leading craftsmanship, they’ve built their reputation as the largest ski manufacturer in the U.S. with an anti-corporate ethos. Moment’s fans are for life. But as the COVID boom tapered off, Moment faced the challenge of growing their business efficiently in a post-boom market while maintaining their distinct identity. That’s when they partnered with Fall Line Digital.

Moment needed help across multiple areas of their business to ensure sustainable growth:

1. Post-Boom Growth: With market demand stabilizing, they needed to scale efficiently and acquire new customers beyond their core audience.
2. Outdated Email Design: While their email messaging resonated with their audience, the design was outdated, and their in-house team lacked the time and skills to modernize it.
3. Complex Data & Attribution: Their intricate business operations meant valuable data was getting lost, and they lacked clear attribution to accurately measure performance.
4. Reaching New Audiences: Expanding beyond their loyal fanbase required a targeted strategy to introduce the brand to the right customers.

Email & SMS Marketing Sprint

• Rebuilt their welcome series, abandon cart, abandon browse, and welcome pop-up with fresh designs and copy that reflected Moment’s unique brand voice.
• Modernized SMS systems to engage customers effectively at every stage of their journey.
• Delivered custom email designs that combined functionality with the undeniable Moment vibe, equipping their team to run the program in-house confidently.

Attribution Tool Installation

• Implemented an advanced attribution tool to provide an accurate view of campaign performance, bypassing misleading metrics like Meta’s inflated ROAS.

Paid Media Campaigns

• Meta Full-Funnel Campaigns:
• Top-funnel campaigns to introduce Moment to new customers.
• Bottom-funnel campaigns to drive conversions with retargeting strategies.

Google Shopping: Query Sculpting Campaigns

• Bid aggressively on high-intent customers to maximize conversions while minimizing wasted spend.
• Ensured their best skis were front and center for customers actively looking to buy.

Growth Planning & Forecasting

• Built detailed growth plans to map out profitable strategies for scaling their business.
• Streamlined complex business data to provide clear insights into performance.

• Revitalized Moment’s email and SMS channels with updated designs, effective workflows, and in-house management tools.
• Increased email engagement with fresh creative and customer-focused messaging.
• Boosted Meta advertising revenue by 20% YOY in November.
• Opened Google Shopping as a profitable channel with precision targeting and query sculpting.