Image of [Part 2] Wylie Robinson of Rumpl: Scaling with Soul—Authenticity, Growth & Outdoor Brand Loyalty

[Part 2] Wylie Robinson of Rumpl: Scaling with Soul—Authenticity, Growth & Outdoor Brand Loyalty

  • May 19, 2025
  • |
  • The Après Business Podcast

In part two of this honest conversation, Wylie Robinson unpacks how Rumpl scaled while staying true to its roots. From building a genderless, fit-free product to creating a brand that resonates with everyone from mountain bikers to city dwellers, Wylie explains why growth doesn’t mean selling out. He also shares his thoughts on work-life balance, entrepreneurship as a dad, and the unexpected ways inspiration strikes. Tune in for insights on branding, community building, and the long game of meaningful business.

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Quoteables:

“We’ve always wanted to be approachable. That was intentional from day one.”
 – Wylie Robinson

“As long as you're not growing at the expense of others, I think it's a good thing for businesses to grow big.”
 – Wylie Robinson


What You’ll Learn:

  • Why authentic branding doesn’t require staying small—and how Rumpl scaled without selling out.
  • How product simplicity (like no sizing or gendering) helped reduce returns and complexity.
  • The real ROI of mission-driven business decisions like sustainability, carbon offsets, and donations.
  • Why prioritization—not perfection—is the key to balancing entrepreneurship with parenting and adventure.
  • How personal time outdoors helps recharge creativity and decision-making clarity.


Key Takeaways from This Episode:

  • Growth doesn’t kill authenticity: You can scale and still stay true to your brand’s mission.
  • Simple products scale smarter: Eliminate complexity where you can to reduce friction and risk.
  • You’re one person: Hiring a GM or leadership support can create space for personal balance.
  • Clarity needs calm: Activities like mountain biking or skiing can open mental space for business insights.

People and Resources Mentioned in This Episode:

 

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