This week, Rebecca sits down with Emma Rosse, the unstoppable founder of Allover Apparel, the brand making overalls cool again (and not just for toddlers or farmers). From slinging canned wine to hustling in solar tech and travel startups, Emma’s done it all — and every step somehow led her to create the perfect trail-to-taproom fit.

In this episode, Emma shares how she turned an idea from a rafting trip into a fast-growing apparel brand, why bootstrapping is both brutal and brilliant, and the moment she realized people really wanted what she was selling. We talk design for real bodies, men vs. women use cases, why saying no to a full product line was actually genius, and how she’s building a business that’s equal parts fun, functional, and founder grit.

If you’ve ever wondered what it’s like to start a brand with nothing but passion, hustle, and a couple of killer overalls — this one’s for you.

Spotify

Apple

Quotables

• Emma Rosse: “It feels good to sell something that people actually want. This brand is by far the easiest thing I’ve ever sold.”

• Rebecca Babicz: “Sales is really easy if you believe in the product. It’s hard to sell something you don’t believe in.”

• Emma Rosse: “Overalls weren’t flattering before—too baggy, too boxy. I wanted to feminize them just enough to fit and function for mountain women.”

• Emma Rosse: “Bootstrapping forces me to be intentional. Two SKUs, two colors—no overwhelm. It’s been a blessing for growth.”

• Rebecca Babicz: “You are the overall company. That’s your niche, and that’s what you’ll be known for.”

• Emma Rosse: “Launching niche first makes it easier to find your bullseye customer and expand from there.”

What You’ll Learn

• How Emma’s diverse career in startups prepared her for entrepreneurship.

• The moment she validated her product-market fit with Allover overalls.

• Why a niche-first product strategy helps reduce customer overwhelm and builds loyalty.

• How men and women use Allover products differently—and how Emma designed for both.

• The realities of bootstrapping and why sometimes less is more when launching apparel.

Key Takeaways from This Episode

1. Believe in what you sell. Passion and belief make sales natural.

2. Start niche. One great product in limited variations builds clarity and traction.

3. Validate quickly. Festivals and in-person events gave Emma the data she needed early on.

4. Design with empathy. Women’s bodies and outdoor use cases were central to Allover’s design.

5. Bootstrapping = discipline. Limited resources force smarter, more sustainable growth decisions.

People and Resources Mentioned in This Episode

• Allover Apparel – Emma’s brand creating versatile outdoor lifestyle overalls.

• Carhartt & Dovetail – Established workwear brands referenced in the conversation.

• Rebecca Babicz – Host, Après Business Podcast, and founder of Fall Line Digital.
  

Where to find Allover

• Allover Website

Connect with Emma

• Linkedin

• Instagram

Connect with Becca

• Podcast email: podcast@falllinedigital.com