In part two of our conversation, Robin and I dive into what it really looks like to run a sustainable, values-driven business—without compromising on quality or burning out your team.

We talked about how they approach tough decisions like when to use recycled materials versus when durability needs to win out, how they keep their team small but highly effective, and how they've made community involvement a real part of the business—not just a checkbox.

Robin also shared what’s coming next for Town Hall, and what she’s learned about herself since becoming a founder.

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What We Talk About

• When sustainability and durability conflict—and how they make the call
  
  

• Why their ski jackets are 98% recycled, and what's still a work in progress
  
  

• How a three-person team runs a full-scale outerwear brand
  
  

• The community-powered approach to team building, product testing, and local impact
  
  

• Bringing climate education into third through fifth grade classrooms
  
  

• Expanding into women's gear, and how a team prototype became their next product
  
  

• Founder reflections: building confidence and resilience over time
  
  

Quotes

Robin Hall: “Durability always wins. If something lasts through three kids, that’s more sustainable than something recycled that breaks down after one season.”
Robin Hall: “Our developer? We met through skiing. Our lawyer? A mom friend from school pickup. Our whole business is rooted in this town.”
Becca Babicz: “You’re literally doing everything right—B Corp, 1% for the Planet, recycled materials. But that doesn’t always lead to profit. So how do you balance it?”

Key Takeaways

• Sustainability isn’t always about choosing the recycled option—it’s about making things that last.
  
  

• Building a lean, purpose-driven team often means working with people you know, trust, and align with.
  
  

• Community involvement can be operationalized—like school programs, local cleanups, and volunteer days.
  
  

• You don’t have to lead with your values in your marketing for them to guide everything you do.
  
  

• Founders often discover they’re far more resilient than they ever gave themselves credit for.
  
  

Resources + Mentions

• Town Hall Outdoor Co.
  
  

• Instagram: @townhalloutdoor
  
  

• Yampa Valley Sustainability Council
  
  

• B Corp and 1% for the Planet certifications