In this lively and inspiring part two conversation, Hoohah founder Anna Tedstrom joins Becca to share how her bright, fringe-filled ski apparel line is empowering women on the mountain and shaking up an industry dominated by dull designs.
Anna opens up about her creative process, her playful sticker marketing strategy, balancing business with new motherhood, and how confidence on the slopes starts with what you wear. She also dives into the power of community-driven branding, lessons from building a niche company, and why perseverance is the most underrated entrepreneurial skill.
From naked ski laps to Dolly Parton-inspired design vibes, this episode captures the energy, humor, and hustle behind one of skiing’s most joyful brands.
Quotables:
“I originally said, no black. There’s too much black in outdoor wear. But then I made one in black — and it sold. So now, it’s okay to be black… as long as it’s still Hoohah.” - Anna
“Stickers were our first form of marketing — it’s like a business card, but way more fun. You can put it on your skis, your water bottle, your car.” - Anna
“Even though it can be hard, or very challenging and expensive, I find a way to keep going. I think that perseverance is what I’m most proud of.” - Anna
“We just want people to be more like Dolly.” - Anna
“I’d love to design a ski suit for Kacey Musgraves. That would be the dream.” - Anna
“Whatever that line is — that’s enough. You’ll know when it’s enough, and that’s where you keep your fuel without burning out.” - Rebecca
“It’s so cool that you’re creating something that gives women confidence. You’re not just selling ski suits — you’re building a movement.” - Rebecca
What You’ll Learn:
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How Hoohah is redefining women’s ski wear through color, creativity, and confidence.
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How Anna built a grassroots marketing strategy using stickers and community.
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The challenges of growing a lifestyle brand while preparing for motherhood.
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Why staying authentic beats following trends.
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The power of joy and perseverance in entrepreneurship.
Key Takeaways from This Episode:
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Authenticity sells: You don’t need to follow every rule in business to find success.
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Confidence is contagious: The right outfit can change how women show up on the mountain.
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Organic marketing works: Anna’s sticker strategy and community approach built loyal fans.
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Balance is personal: Knowing when “enough is enough” prevents burnout.
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Perseverance wins: Growth takes grit, humor, and belief in your mission.
People and Resources Mentioned:
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Bhūtan Festival — All-women ski festival in Sunlight, Colorado
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Kacey Musgraves — Musician and Anna’s dream collaboration
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Pit Viper — Ski eyewear brand (potential collab mention)
Connect with Anna
Connect with Becca
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Podcast email: podcast@falllinedigital.com