Brandon Snower is a 25-year-old entrepreneur and the founder of New York’s next classic, fun & innovative modern menswear brand and club, Le Alfré. Here are a few of the topics we’ll discuss on this episode of The Quest for E-Commerce Success:
- How Brandon came up with the idea for the brand Le Alfré.
- How to go from having an idea to bringing a product to market.
- Ways Google can help you start a brand.
- How to identify the important differentiators in your market.
- How to get the first sales for your product.
- Ways to build connections with people on LinkedIn.
- How to deal with rejection when starting a brand.
- Ways to quickly grow sales without using capital.
- Engaging content strategies for email marketing.
Resources:
Connecting with Brandon Snower:
Connecting with the host:
- Rebecca Babicz on LinkedIn
Quotables:
- 9:58 “It’s always a iteration and a process of ok you learn this, you made this mistake don’t do it again and you keep building and growing and that’s something that every entrepreneur, no matter what industry your in, has to take and learn and have that grit and resilience to say and reflect hey I really messed up on this, a lot of people can’t do that.”
- 14:48 – “ No one’s gonna copy your idea. No one’s gonna copy your products and if they do, they can’t copy your brand. They can’t copy what you’re doing the community that you’re fostering.”
- 15:57 – “The networking piece could be could come naturally, to some people. I think for me, it was more of you just have to do it. And if you don’t do it, then you’re not going to grow and your company’s not going to grow. “
- 20:00 – “Especially when you’re starting out you want people, your friends or people that you’ve known growing up to purchase, to help you out unconditionally, but that’s not always the case so you have to be mentally prepared to do it on your own and find the people, find the community.”
- 30:01 – “We want to be a community and a culture that people actually want to be a part of, outside of just wearing our clothes. And that idea has to be ingrained in every marketing strategy you do.”