Deacon started his first digital marketing agency in 2015, and after two years of rapid growth, it was acquired by a larger agency. Deacon took over as COO overseeing day-to-day operations, management, and growth of the team. In 2018 the agency was recognized by Inc. Magazine as one of the fastest-growing privately held companies in America.
The agency was also recognized by Facebook as one of their Premier level agency partners, and Deacon was twice invited to speak to the Facebook management teams about leading and growing a successful agency business.
These opportunities allowed Deacon to get behind the scenes of hundreds of businesses and see where they excelled and where they got stuck. Deacon left the agency world in 2021 to help guide Founders & CEOs through their growing pains so they could unlock the true power of their business (and enjoy it). Here are a few of the topics we’ll discuss on this episode of The Quest for E-Commerce Success:
- Why some brands are more successful than others.
- What prevents brands from scaling.
- What e-commerce brands should seek out from agencies.
- How to better equip your brand partners.
- Steps e-commerce founders can take to free up their time.
- How to stay relative in the e-commerce world.
- The dynamics teams need to be successful.
Resources:
- Sharp Business Growth
- The Sharp Business Growth Podcast
- Building Brand Presence and Directing Traffic to Your Website with Body Glove’s Chad LaBass
- You Can’t Know It All
- Traction
- Fall Line Digital
Connecting with Deacon Bradley:
Connecting with the host:
- Rebecca Babicz on LinkedIn
Quotables
- 12:23 – “We have some amazing brand partners at Fall Line Digital and working with urgency’s another one too, the brand’s that we’re working with that are really succeeding work with a ton of urgency and we plan out months ahead so we leave room for some of those things that sometimes happen at the end but it’s not like we’re working at the last minute every single time, it’s like we’re working with urgency but we also have a quarterly plan, a yearly plan and then we’re going back and we’re touching on those KPI’s, touching on those goals, and everybody’s on board.”
- 39:17 – “You should take total ownership of your marketing message and how all that stuff works and I don’t mean the copy. I just mean you should be very serious about your brand’s message, your branding that kind of stuff. The second thing I would take very seriously please equip the talent you bring onboard to amplify that marketing message and equipping them looks like providing them with images if they work with visual type stuff or tools to write better copy, whether that’s case studies about your stuff or about your product, how you developed it, the ingredients of it, the elements of the construction, all that kind of stuff helps equip people who do marketing really well so I would take those things really seriously.”