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Saint Jane Beauty: Growing A Start-Up CBD Brand Through Drip Email CRM

Saint Jane Beauty is a luxury beauty brand that incorporates CBD into its products and taps into the natural healing power of hemp. Feeling stuck after not being able to deploy Facebook, Instagram or Google advertising, Saint Jane turned to Fall Line Digital to develop a strategy to build a long-lasting relationship with their owned audience. 


[The Ask]

We were tasked with migrating Saint Jane Beauty from Mail Chimp to Drip Email CRM, and building out automated workflows and a long term email strategy to drive e-commerce sales. 


[The Solution]

We migrated Saint Jane to Drip, and built out workflows including but not limited to an intro series, abandon cart series, and post-purchase automation that not only made incremental revenue for Saint Jane but saved them time and opened their eyes to many more opportunities with e-commerce email marketing. 


[The Results]

Saint Jane saw immediate results from the launch of a welcome pop-up email capture and 4-part introduction to the brand, paired with a new customer discount. Saint Jane received more than 300% purchases from their revamped Drip email strategy, compared to using Mail Chimp.


May 1, 2020