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Hyde Yoga: Over 40% Growth YOY Through Digital Advertising

[Overview]

Hyde is a San Francisco based brand that makes organic cotton, yoga essentials that are made in California. In a world of fast fashion leggings and basic clothing, they find a niche audience that values clothing made to last for several years, that cares clothes won’t be harmful to the world at the end of its cycle. The brand had success with wholesale but knew that their direct to consumer channel was in dire need of a digital strategy. We were tasked with building a digital strategy from zero, to push immediate e-commerce growth for the business.

[Growth Solutions]

We deployed a strategy that initially involved Facebook and Google advertising, and as our partnership grew we migrated hyde away from mail chimp and on-baordered them to Drip CRM, to give them more tools to target and gain insights into their 20,000 email list. The focus of our efforts was on testing baselines for which digital properties would provide the biggest ROI and pathway to growth. We got Hyde the biggest return on investment from evergreen campaigns as well as product-specific pushes on a monthly basis. 

  • Facebook and Instagram Advertising
  • Google Search Advertising
  • Google Shopping Advertising
  • Creative Strategy
  • Email Onboarding and Strategy
  • Customer Journey Strategy
  • Ecommerce Strategy
  • Pricing Strategy
  • Repeat Customer Strategy

[Growth Results]

Hyde experienced growth in sales year over year throughout our multiple-year partnership (40% increase from 2018-2019) and a (19% increase from 2019-2020), while maintaining on average a 300% return on ad spend (ROAS) across Google Ads and Facebook and Instagram Ads.  

 

 

 

 

[Quotable] 

What held me back from working with an agency sooner was cost. And fear that a big agency would treat us like any other ecomm business and not dig in to our specific niche, who we are, who are customers are, and what we’re trying to achieve beyond just selling clothes. For anyone on the fence about hiring Fall Line Digital, I’d recommend them because they are determined to get results and figure out a strategy that will work. And they’re personally engaged in the success of the work, plus kind, honest and easy to work with.” – Brook Coby, Hyde Yoga Co-founder and CEO