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Hyde is a San Francisco based brand that makes organic cotton, yoga essentials that are made in California. In a world of fast fashion leggings and basic clothing, they find a niche audience that values clothing made to last for several years, that cares clothes won’t be harmful to the world at the end of its cycle. The brand had success with wholesale but knew that their direct to consumer channel was in dire need of a digital strategy. We were tasked with building a digital strategy from zero, to push immediate e-commerce growth for the business.
We were tasked with building out a strategy for online paid advertising including Facebook and Instagram advertising, Google advertising and email marketing.
We deployed a strategy that initially involved Facebook and AdWords advertising, and as our partnership grew we migrated hyde away from mail chimp and on-baordered them to Drip CRM, to give them more tools to target and gain insights into their 20,000 email list. The focus of our efforts was on testing baselines for which digital properties would provide the biggest ROI and pathway to growth. We were focused on both evergreen campaigns as well as product-specific pushes on a monthly basis.
Hyde experienced growth in sales year over year throughout our multiple-year partnership (24% increase from 2018-2019) and (19% increase from 2019-2020), while maintaining a profitable return on ad spend (ROAS) across Google Ads and Facebook and Instagram Ads.
May 1, 2020