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Tea Drops: Making Facebook and Instagram Ads Work in a Post IOS-14 Update World

​​[Overview] Tea Drops are bagless, whole-leaf tea pressed into fun shapes that dissolve into water. Named as one of the fastest-growing D2C brands of 2020, Tea Drops are a disruptive beverage product that make drinking a cuppa, convenient, fun and delicious.  [The Challenge]  In April 2021 when Apple released their IOS-14 update, Tea Drops, who heavily relied on Facebook and...

Squirrel.WS: Creating a Strategy to Reduce Wasteful Spend and Get Over 100X ROAS through Retargeting

[Overview]  Squirrel.WS is a leading base jumping and wingsuit flying brand that has built a world-wide following through their fanatical, adrenaline-seeking, sport-obsessed customer base. The problem that Squirrel.WS faced that their brand attracts potential purchasers in addition to fans who find their sport intriguing and inspirational, but would never themselves purchase the product. Deploying a traditional digital strategy would...

Bezels & Bytes: Growing A Start-Up Jewelry Accessory Brand Over 300% Through The Fall Line Digital Facebook Funnel Strategy™

[vc_row use_row_as_full_screen_section="no" center_bck_image="no"][vc_column][vc_column_text] .Facebook and Instagram Advertising Strategy and Optimizations To Drive 333% In Revenue [/vc_column_text][eltd_separator position="left" color="#ff0000" width="70px" thickness="2" top_margin="25px" bottom_margin="20px"][vc_column_text] OVERVIEW When Bezels & Bytes came to us, they were spending money on Facebook and getting average results. As a busy small business owner, Melissa K. found herself with just about a million and one things to do, and optimizing...