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Fall Line Digital – E-commerce Growth Marketing Experts

Fall Line Digital Marketing

8 Social Advertising Strategies All E-Commerce Brands Should Know In 2019

Trends in digital advertising are rarely abrupt and unpredictable. They tend to be gradual and happen over time. In social advertising, strategies that work will always check two two boxes: does this improve the experience for the social media user? And will this get better results for the advertiser? Refresh your 2019 social advertising strategy …

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3 Things We Learned From Running 100+ Facebook Ads During Black Friday/Cyber …

Updated: Nov 28, 2018 As sales continue to trickle in for our clients who are getting their piece of the $715 billion dollar pie that is Black Friday sales in America, we’re taking a step back to reflect on the successes we’ve have and how the Facebook and Instagram advertising game changed in 2018. Here’s what …

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How To Check Your Facebook Pixel Is Working In 5 Minutes Or Less

Updated: Nov 7, 2018 The Facebook Pixel. It’s the thing you set up so that everything in your Facebook ad campaign works the way it should. It’s the foundation for all of your social advertising efforts. It’s the one thing you can’t get wrong. Imagine running a Black Friday promotion and optimizing your ads for a …

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How To Know Which Cold Traffic Audience To Use For Your E-Commerce Facebook Ads

SHOULD I USE INTEREST TARGETING OR A LOOK-A-LIKE AUDIENCE TARGETING FOR MY FACEBOOK ADS? To keep all things equal, I’m going to assume we’re talking about top funnel, cold traffic ads targeted to a new audience who is not familiar with your brand (because this is the Facebook targeting strategy I would recommend for this …

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5 Ways To Reach More Of Your Target Audience With Your Facebook Ads

200 thousand? 1.5 million? 2.6 million? 10 million? How big is too big when it comes to Facebook audiences? Should I try to target all of these people? These are common questions any Facebook advertiser has contemplated at one time.When it comes to Facebook audience sizes the tiny home movement methodology does not apply. Bigger …

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5 Simple Rules for Success with A/B Testing on Facebook

Updated: Jul 3, 2018 With Facebook’s rollout of A/B testing, it’s now easier than ever to test your ads to understand what’s working and what’s not. Easy being a loose term. With so many different things you can test, it’s hard to know where to start. Follow these 5 rules and you’ll be well on your …

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Here’s What You Need To Know About Tagging Products In IG Stories

Updated: Jun 27, 2018 We still can’t get that clickable link within an Instagram photo caption, but we do now have a way to sell products directly from Instagram Stories! As of June 13th, online retailers can tag and link directly to products featured on their Instagram stories to their Facebook store. This is great news …

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