Fall Line Digital Marketing

Updated: Aug 30, 2018 Facebook ads: they’re confusing as heck, take a long time to master and you could be throwing away money if don’t have every detail dialed. Anyone who has experienced a flopped campaign understands how quickly money can disappear. But how do you know the person you want to hire knows their stuff? […]

Is there anything more annoying than getting hit with an ad from a product you’ve already purchased? I’d argue no. So how do you make sure you’re not wasting your money by targeting those who have already purchased your product? There is one simple step you need to take when you publish your retargeting ads,

Have you scratched the surface with Facebook ads? Good, you’re in the right place. Let’s go a little deeper into the three advanced strategies you should take advantage of to take your advertising efforts to the next level: Integrating CRM & Custom Audiences Did you know you can set up your CRM to integrate with

200 thousand? 1.5 million? 2.6 million? 10 million? How big is too big when it comes to Facebook audiences? Should I try to target all of these people? These are common questions any Facebook advertiser has contemplated at one time.When it comes to Facebook audience sizes the tiny home movement methodology does not apply. Bigger

Updated: Jul 3, 2018 With Facebook’s rollout of A/B testing, it’s now easier than ever to test your ads to understand what’s working and what’s not. Easy being a loose term. With so many different things you can test, it’s hard to know where to start. Follow these 5 rules and you’ll be well on your

Updated: Jun 27, 2018 We still can’t get that clickable link within an Instagram photo caption, but we do now have a way to sell products directly from Instagram Stories! As of June 13th, online retailers can tag and link directly to products featured on their Instagram stories to their Facebook store. This is great news

Facebook. Audience. Network. F.A.N for short. What is it, why should I care, and how do I use it? Regardless of personal feelings toward that infamous blue and white F, Facebook is important. Especially if you’re in the business of growing your business. F.A.N is becoming a dominating force, announcing a 1 billion dollar run

SHOULD I USE INTEREST TARGETING OR A LOOK-A-LIKE AUDIENCE TARGETING FOR MY FACEBOOK ADS? To keep all things equal, I’m going to assume we’re talking about top funnel, cold traffic ads targeted to a new audience who is not familiar with your brand (because this is the Facebook targeting strategy I would recommend for this

I’ve been working on my sales skills. Reading books. Picking the brains of those smarter than I. And I think I’m getting really good at it! Today I want to convince you NOT to hire me. Seriously, don’t hire me. Or anyone else who says they can take the heavy lifting of social advertising off

The #5minuteFriday series is simple. A post that takes me no longer than 5 minutes to write, and you no longer than 5 minutes to read. Time to type fast. Ready, go. 5 Inspiring Podcasts for Work and Life The School of Greatness What it’s about: Lewis Howes interviews though leaders, entrepreneurs and inspiring people