Facebook. Audience. Network. F.A.N for short. What is it, why should I care, and how do I use it? Regardless of personal feelings toward that infamous blue and white F, Facebook is important. Especially if you're in the business of growing your business. F.A.N is becoming a dominating force, announcing a 1 billion dollar run rate in their...
Updated: Jun 27, 2018 We still can’t get that clickable link within an Instagram photo caption, but we do now have a way to sell products directly from Instagram Stories! As of June 13th, online retailers can tag and link directly to products featured on their Instagram stories to their Facebook store. This is great news especially for ecommerce...
Updated: Jul 3, 2018 With Facebook’s rollout of A/B testing, it’s now easier than ever to test your ads to understand what’s working and what’s not. Easy being a loose term. With so many different things you can test, it’s hard to know where to start. Follow these 5 rules and you’ll be well on your way towards a...
200 thousand? 1.5 million? 2.6 million? 10 million? How big is too big when it comes to Facebook audiences? Should I try to target all of these people? These are common questions any Facebook advertiser has contemplated at one time.When it comes to Facebook audience sizes the tiny home movement methodology does not apply. Bigger is better. Especially when you’re running campaigns...
One of the hardest parts about being a solo-entrepreneur is that you don’t always have a person to bounce ideas off of. You have to be your own cheerleader. Every. Single Day. I'm still very early on in this journey, but within the first month of creating Fall Line Digital, I knew that in order to not...
SHOULD I USE INTEREST TARGETING OR A LOOK-A-LIKE AUDIENCE TARGETING FOR MY FACEBOOK ADS? To keep all things equal, I’m going to assume we’re talking about top funnel, cold traffic ads targeted to a new audience who is not familiar with your brand (because this is the Facebook targeting strategy I would recommend for this segment of your...