Fall Line Digital Marketing

Trends in digital advertising are rarely abrupt and unpredictable. They tend to be gradual and happen over time. In social advertising, strategies that work will always check two two boxes: does this improve the experience for the social media user? And will this get better results for the advertiser? Refresh your 2019 social advertising strategy …

8 Social Advertising Strategies All E-Commerce Brands Should Know In 2019 Read More »

Updated: Nov 28, 2018 As sales continue to trickle in for our clients who are getting their piece of the $715 billion dollar pie that is Black Friday sales in America, we’re taking a step back to reflect on the successes we’ve have and how the Facebook and Instagram advertising game changed in 2018. Here’s what …

3 Things We Learned From Running 100+ Facebook Ads During Black Friday/Cyber … Read More »

Updated: Nov 7, 2018 The Facebook Pixel. It’s the thing you set up so that everything in your Facebook ad campaign works the way it should. It’s the foundation for all of your social advertising efforts. It’s the one thing you can’t get wrong. Imagine running a Black Friday promotion and optimizing your ads for a …

How To Check Your Facebook Pixel Is Working In 5 Minutes Or Less Read More »

SHOULD I USE INTEREST TARGETING OR A LOOK-A-LIKE AUDIENCE TARGETING FOR MY FACEBOOK ADS? To keep all things equal, I’m going to assume we’re talking about top funnel, cold traffic ads targeted to a new audience who is not familiar with your brand (because this is the Facebook targeting strategy I would recommend for this …

How To Know Which Cold Traffic Audience To Use For Your E-Commerce Facebook Ads Read More »

I’ve been working on my sales skills. Reading books. Picking the brains of those smarter than I. And I think I’m getting really good at it! Today I want to convince you NOT to hire me. Seriously, don’t hire me. Or anyone else who says they can take the heavy lifting of social advertising off …

3 Reasons Not To Hire A Social Advertising Agency Read More »

The #5minuteFriday series is simple. A post that takes me no longer than 5 minutes to write, and you no longer than 5 minutes to read. Time to type fast. Ready, go. 5 Inspiring Podcasts for Work and Life The School of Greatness What it’s about: Lewis Howes interviews though leaders, entrepreneurs and inspiring people …

5 Inspiring Podcasts for Work and Life Read More »

One of the hardest parts about being a solo-entrepreneur is that you don’t always have a person to bounce ideas off of. You have to be your own cheerleader. Every. Single Day. I’m still very early on in this journey, but within the first month of creating Fall Line Digital, I knew that in order …

20 Rules For Work and Life Read More »

200 thousand? 1.5 million? 2.6 million? 10 million? How big is too big when it comes to Facebook audiences? Should I try to target all of these people? These are common questions any Facebook advertiser has contemplated at one time.When it comes to Facebook audience sizes the tiny home movement methodology does not apply. Bigger …

5 Ways To Reach More Of Your Target Audience With Your Facebook Ads Read More »

Updated: Jul 3, 2018 With Facebook’s rollout of A/B testing, it’s now easier than ever to test your ads to understand what’s working and what’s not. Easy being a loose term. With so many different things you can test, it’s hard to know where to start. Follow these 5 rules and you’ll be well on your …

5 Simple Rules for Success with A/B Testing on Facebook Read More »

Updated: Jun 27, 2018 We still can’t get that clickable link within an Instagram photo caption, but we do now have a way to sell products directly from Instagram Stories! As of June 13th, online retailers can tag and link directly to products featured on their Instagram stories to their Facebook store. This is great news …

Here’s What You Need To Know About Tagging Products In IG Stories Read More »