Fall Line Digital – E-commerce Growth Marketing Experts
Testing is the difference between running increasingly effective ad campaigns and merely average ones. The legendary John Caples wrote that testing “enables you to separate the wheat from the chaff, the sheep from the goats, the winning ideas from the duds. It enables you to multiply the results you get from the dollars you spend …
8 Simple A/B Tests You’d Be Silly Not To Try On Your Facebook Ads Read More »
As an E-Commerce store owner you know that there are two seasons; Q4 and everything else. Developing a strategic Facebook strategy doesn’t happen overnight. And just because you flip ads on for Black Friday doesn’t mean they’ll be successful. Long gone are the days of “if you build it they will come.” Facebook advertising is …
10 Facebook Advertising Rules E-Commerce Stores Should Live By: Holiday Edition, 2018 Read More »
Updated: Aug 30, 2018 Facebook ads: they’re confusing as heck, take a long time to master and you could be throwing away money if don’t have every detail dialed. Anyone who has experienced a flopped campaign understands how quickly money can disappear. But how do you know the person you want to hire knows their stuff? …
Don’t Hire A Facebook Ad Agency Unless They Can Answer These 5 Questions Read More »
Is there anything more annoying than getting hit with an ad from a product you’ve already purchased? I’d argue no. So how do you make sure you’re not wasting your money by targeting those who have already purchased your product? There is one simple step you need to take when you publish your retargeting ads, …
Improve Your Facebook Retargeting By Paying Attention To This Simple Detail Read More »
Have you scratched the surface with Facebook ads? Good, you’re in the right place. Let’s go a little deeper into the three advanced strategies you should take advantage of to take your advertising efforts to the next level: Integrating CRM & Custom Audiences Did you know you can set up your CRM to integrate with …
3 Advanced Facebook Ad Techniques You’re Probably Not Using Read More »
AOV. LTV. CPA. More than just digital marketing, buzz words, these acronyms are tied to your e-commerce success. Today we’re talking AOV – average order value – the average amount that each person spends at your online store. Here are five ways to increase your AOV – and get more money from each person who …
5 Proven Ways E-Commerce Brands Can Increase Their Average Order Value (AOV) Read More »
Updated: Jul 24 When Bezels & Bytes came to us, they were spending money on Facebook and getting average results. As a busy small business owner, Melissa Koerner found herself with just about a million and one things to do, and optimizing a Facebook ads strategy fell to the bottom of the list. After trying other …
How We Grew A Start-Up Jewelry Accessory Brand With Social Ads Converting at 12X Read More »
Q: What is the order in which my Facebook standard events should fire so I can properly track the user’s intent and interest in my product? A. This is a great question, and there isn’t a resource that clearly outline’s this flow on Facebook’s resource center. The flow looks like this: (page view) – homepage …
Facebook Conversion Tracking Pixel Flow for E-Commerce Stores Read More »
Q: I started a Facebook campaign for a sale we’re running. It’s been a few days, and my ad’s delivery is stuck in “learning”. What should I do? A. If it’s only been a few days, your ad sets are probably still stuck in the learning phase, which means Facebook doesn’t have all the data …
How To Push Your Facebook Ads Past The Learning Phase To Get Results Faster Read More »
When it comes to life, there are 3 guarantees; death, taxes, and Facebook changing their algorithm. “This stuff is supposed to work, or so they tell me,” you’ve thought to yourself. You’ve even finally let go of good old days when your Facebook posts actually reached more than 2% of your fans. You’ve invested your …
11 Reasons Your eCommerce Facebook Ads Are Still Not Working Read More »