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Fall Line digital Marketing

10 Facebook Advertising Rules E-Commerce Stores Should Live By: Holiday Edition, 2018

As an E-Commerce store owner you know that there are two seasons; Q4 and everything else. Developing a strategic Facebook strategy doesn’t happen overnight. And just because you flip ads on for Black Friday doesn’t mean they’ll be successful. Long gone are the days of “if you build it they will come.” Facebook advertising is a crowded,...

8 Social Advertising Strategies All E-Commerce Brands Should Know In 2019

Trends in digital advertising are rarely abrupt and unpredictable. They tend to be gradual and happen over time. In social advertising, strategies that work will always check two two boxes: does this improve the experience for the social media user? And will this get better results for the advertiser? Refresh your 2019 social advertising strategy with these 8...

5 Proven Ways E-Commerce Brands Can Increase Their Average Order Value (AOV)

AOV. LTV. CPA. More than just digital marketing, buzz words, these acronyms are tied to your e-commerce success. Today we're talking AOV - average order value - the average amount that each person spends at your online store. Here are five ways to increase your AOV - and get more money from each person who purchases from you online: Use The 1/3/6...