Brands big and small and people world-wide are coming together to ask themselves, “how can I help during these challenging times?” It’s amazing to see leaders pivot and shift quickly and step up to help those in need in response to COVID-19 and the economic repercussions we're encountering. Here are six resources available for e-commerce brands right...
Testing is the difference between running increasingly effective ad campaigns and merely average ones. The legendary John Caples wrote that testing “enables you to separate the wheat from the chaff, the sheep from the goats, the winning ideas from the duds. It enables you to multiply the results you get from the dollars you spend in advertising.” But...
Updated: Jul 17, 2018 One thing is certain. The people over at Facebook sure are busy! This month alone, IG TV launched, Instagram stories became shoppable, all on top of updating the ads platform to create a better experience for users. Collection ads are relatively new update to Facebook’s ad platform. With this update potential customers can tap on an...
Updated: Jul 19, 2018 I waste utilize lot of my time looking at what big brands and little brands alike are doing to cut above the noise, engage their audience and guide their followers towards purchase on social media. This job is NOT easy. So I analyze. Overanalyze. Admire. And at times shake my freakin’ head. And there are certain brands...
Facebook prides itself in being able to have laser sharp targeting abilities. But the truth is, the system only works if; You know what you’re doing You have existing data to feed the system Otherwise you could be dumping your valuable money down a black hole. Interest based targeting is only going to get you so far. Importing email...
Signs. They tell us when to stop when driving a car. They tell us when it might rain. And they tell us when it's time to make a change in the way we approach things. Here are 3 sure tell signs it's time to outsource your social advertising efforts; #1: You Don’t Have Enough Time In The Day To...
Don’t give anymore of your precious marketing dollars over to Facebook without a strategic plan. It pains me to hear when brands are stilling falling into the trap of “boosting” posts on Facebook without really having a plan or knowing what kind of outcome they want. Please, stop throwing away your money. Before I give 1 cent of my...
Have you scratched the surface with Facebook ads? Good, you’re in the right place. Let’s go a little deeper into the three advanced strategies you should take advantage of to take your advertising efforts to the next level: Integrating CRM & Custom Audiences Did you know you can set up your CRM to integrate with your email customer lists so...
Is there anything more annoying than getting hit with an ad from a product you've already purchased? I'd argue no. So how do you make sure you're not wasting your money by targeting those who have already purchased your product? There is one simple step you need to take when you publish your retargeting ads, and that is...
Updated: Aug 30, 2018 Facebook ads: they’re confusing as heck, take a long time to master and you could be throwing away money if don’t have every detail dialed. Anyone who has experienced a flopped campaign understands how quickly money can disappear. But how do you know the person you want to hire knows their stuff? Ask them these 5 questions...