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Fall Line Digital – Explode Your E-Commerce Sales Through Digital Advertising

Fall Line Digital Marketing

LOANS

A Guide To Small Business Coronavirus Disaster Loans

Has your business been severely affected by the Coronavirus? There are resources you should be aware of during these hard times, and applying for a disaster loan is one of them. The U.S. Small Business Administration is working directly with state Governors to provide targeted, low-interest loans to small businesses and non-profits that have been severely …

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FREE-RESOURCES

6 FREE RESOURCES FOR E-COMMERCE BRANDS DURING COVID-19

Brands big and small and people world-wide are coming together to ask themselves, “how can I help during these challenging times?” It’s amazing to see leaders pivot and shift quickly and step up to help those in need in response to COVID-19 and the economic repercussions we’re encountering. Here are six resources available for e-commerce …

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WORLD

3 Facebook Ad Strategies Working in a Post IOS-14 World

Apple’s IOS-14 update has had impacted the way Facebook and Instagram results and simply put what was working in early 2021 isn’t working anymore. Anyone who says otherwise is either selling toilet paper in a pandemic or is lying. Of course, there are varying different degrees of impact across accounts and businesses. And lucky for …

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[Case Study] 3 Facebook Advertising Growth Strategies To Fuel E-Commerce Growth

When H&H Outfitters (STLHD Gear) came to us they were spending less than $10,000/month in online advertising, with mounds of opportunities ahead of them. Like many apparel startups, they were scrappy. The guy who was running their Facebook ads, was the guy who was designing their apparel, printing shipping labels, responding to Instagram comments, keeping …

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TEA-DROPS

[Case Study] Helping Fast Growing D2C Beverage Brand, Tea Drops, Navigate A New World Of Facebook Advertising

​​[Overview] Tea Drops are bagless, whole-leaf tea pressed into fun shapes that dissolve into water. Named as one of the fastest-growing D2C brands of 2020, Tea Drops are a disruptive beverage product that make drinking a cuppa, convenient, fun and delicious. [The Challenge]  In April 2021 when Apple released their IOS-14 update, Tea Drops, who heavily …

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LAUNCHING-A-SUCCESSFUL-SOCIAL-AD-CAMPAIGN

5 Things You Need To Do Before Launching A Successful Social Ad Campaign

Don’t give anymore of your precious marketing dollars over to Facebook without a strategic plan. It pains me to hear when brands are stilling falling into the trap of “boosting” posts on Facebook without really having a plan or knowing what kind of outcome they want. Please, stop throwing away your money. Before I give …

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3 Sure Tell Signs It’s Time To Outsource Your Social Advertising Efforts

Signs. They tell us when to stop when driving a car. They tell us when it might rain. And they tell us when it’s time to make a change in the way we approach things. Here are 3 sure tell signs it’s time to outsource your social advertising efforts; #1: You Don’t Have Enough Time …

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GIRL-WITH-CAR

5 Lesser Known Audiences to Target With Your Facebook Ads

Facebook prides itself in being able to have laser sharp targeting abilities. But the truth is, the system only works if; You know what you’re doing You have existing data to feed the system Otherwise you could be dumping your valuable money down a black hole. Interest based targeting is only going to get you …

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PITFALLS

Don’t be BASIC: 4 Pitfalls To Avoid When Running a Brand’s Social Media

Updated: Jul 19, 2018 I waste utilize lot of my time looking at what big brands and little brands alike are doing to cut above the noise, engage their audience and guide their followers towards purchase on social media. This job is NOT easy. So I analyze. Overanalyze. Admire. And at times shake my freakin’ head. …

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FACEBOOK

Why All eCommerce Brands Should Start Using Instagram & Facebook “Collection” Ads

Updated: Jul 17, 2018 One thing is certain. The people over at Facebook sure are busy! This month alone, IG TV launched, Instagram stories became shoppable, all on top of updating the ads platform to create a better experience for users. Collection ads are relatively new update to Facebook’s ad platform. With this update potential customers …

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