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Digital Marketing

Should E-Commerce Brands Pull Back Ad Spend Amidst A Distracted Coronavirus Audience?

It’s no surprise that the coronavirus has completely dominated headlines, social media feeds, news-stations, group text messages and every day conversations, leaving the world –– and your target audience more distracted than ever. Many economists are no longer debating whether we’ll have a recession because of the coronavirus...

#5MinuteFriday: 5 Things To Immediately Stop Doing With Your Facebook Ads

Introducing the #5MinuteFriday Series. One simple topic, that takes me no longer than 5 minutes to write, and you, no more than 5 minutes to read. Ready, go. 5 Things To Immediately Stop Doing With Your Facebook Ads 1.Boosting your posts and expecting real results. The “boost” button is Facebook’s gateway drug for social advertising. It limits you, creates a...