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Fall Line Digital – E-commerce Growth Marketing Experts

Digital Marketing

6 SHOPIFY APPS EVERY E-COMMERCE BRAND NEEDS FOR CONVERSION RATE OPTIMIZATION (CRO)

We like to say there are three main parts to any successful e-commerce business:  Product Market Fit Digital Advertising Website Conversion Rate  We talk a lot about what happens ‘before the click,’ like how to launch a Facebook campaign, how to bulletproof your Facebook advertising strategy, and why your Facebook ads aren’t working.  But today …

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3 Easy Ways To Optimize Your E-Commerce Facebook Ads

Facebook and Instagram advertising can be a magical way to reach new people, retarget website visitors and grow your e-commerce brand. The problem is Facebook ads are complicated, and always changing. There’s a lot to learn and there are always more ways to optimize your ads. Today we’ve boiled down 3 easy ways to optimize …

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RAINBOW

How To Create A Facebook And Instagram Advertising Budget For Your E-Commerce Brand

Creating a budget for your Facebook and Instagram ads shouldn’t feel like witch-craft. I’ve seen it too many times: a dash of this is how much we think we should spend, combine with two large heaps of we really have no idea and mix well over two shots in the dark. Your Facebook and Instagram …

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[Case Study] 3 Facebook Advertising Growth Strategies To Fuel E-Commerce Growth

When H&H Outfitters (STLHD Gear) came to us they were spending less than $10,000/month in online advertising, with mounds of opportunities ahead of them. Like many apparel startups, they were scrappy. The guy who was running their Facebook ads, was the guy who was designing their apparel, printing shipping labels, responding to Instagram comments, keeping …

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DISTRACTED-CORONAVIRUS-AUDIENCE

Should E-Commerce Brands Pull Back Ad Spend Amidst A Distracted Coronavirus Audience?

It’s no surprise that the coronavirus has completely dominated headlines, social media feeds, news-stations, group text messages and every day conversations, leaving the world –– and your target audience more distracted than ever. Many economists are no longer debating whether we’ll have a recession because of the coronavirus…the questions now are 1) how bad will the recession …

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#5MinuteFriday: 5 Things To Immediately Stop Doing With Your Facebook Ads

Introducing the #5MinuteFriday Series. One simple topic, that takes me no longer than 5 minutes to write, and you, no more than 5 minutes to read. Ready, go. 5 Things To Immediately Stop Doing With Your Facebook Ads 1.Boosting your posts and expecting real results. The “boost” button is Facebook’s gateway drug for social advertising. …

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