Image of How Tara Clark Reimagined Ski Style, Confidence, and Community with TaraShakti

How Tara Clark Reimagined Ski Style, Confidence, and Community with TaraShakti

  • January 06, 2026
  • |
  • Team @ Fall Line Digital

Welcome back to the Après Business Podcast, the show dedicated to the passion and persistence that builds legendary outdoor brands. We're so glad you're joining us again. 

In Part One of this conversation, Rebecca sits down with Tara Clark to unpack the origin story of TaraShakti. Tara shares how she went from not growing up in ski culture to founding a women-owned, high-performance ski outerwear brand rooted in joy, accessibility, and community.

This episode focuses on Tara’s early life, athletic background, Peace Corps experience, and the women-led ski trips that transformed skiing from an intimidating sport into a source of connection and fun. Tara explains how vintage one-piece ski suits became a confidence unlock, why women’s experiences on the mountain are often overlooked, and how years of “accidentally” testing product-market fit led her toward entrepreneurship.

This episode is about curiosity, starting before you feel ready, and trusting intuition over credentials.

Spotify

Apple

Quotables

  • Tara Clark: “The most courageous people on the mountain are adult learners.”

  • Tara Clark: “It didn’t matter how we skied. The one-pieces made it fun.”

  • Tara Clark: “Access isn’t just money. It’s knowledge.”

  • Rebecca Babicz: “You didn’t grow up skiing, and now you own a ski brand. That’s wild.”

What You’ll Learn

  1. How adult learners experience skiing differently than those who grew up in the sport

  2. Why women-only spaces can unlock confidence and joy

  3. How product ideas often come from lived experience, not market research

  4. Why accessibility starts with shared knowledge, not gear

  5. How community can transform intimidation into belonging

Key Takeaways from This Episode

  1. You don’t need a background in an industry to build something meaningful in it

  2. Confidence often follows action, not the other way around

  3. Women-centered experiences can reveal massive white space in established industries

  4. Sharing access and information is just as important as building products

People and Resources Mentioned in This Episode
🔗 Connect with Tara
🔗 Connect with Becca