Don’t give anymore of your precious marketing dollars over to Facebook without a strategic plan. It pains me to hear when brands are stilling falling

Have you scratched the surface with Facebook ads? Good, you’re in the right place. Let’s go a little deeper into the three advanced strategies you

Is there anything more annoying than getting hit with an ad from a product you’ve already purchased? I’d argue no. So how do you make

Updated: Aug 30, 2018 Facebook ads: they’re confusing as heck, take a long time to master and you could be throwing away money if don’t have

As an E-Commerce store owner you know that there are two seasons; Q4 and everything else. Developing a strategic Facebook strategy doesn’t happen overnight. And

Updated: Nov 7, 2018 The Facebook Pixel. It’s the thing you set up so that everything in your Facebook ad campaign works the way it should.

Updated: Nov 28, 2018 As sales continue to trickle in for our clients who are getting their piece of the $715 billion dollar pie that is

Trends in digital advertising are rarely abrupt and unpredictable. They tend to be gradual and happen over time. In social advertising, strategies that work will

When it comes to life, there are 3 guarantees; death, taxes, and Facebook changing their algorithm. “This stuff is supposed to work, or so they

Q: I started a Facebook campaign for a sale we’re running. It’s been a few days, and my ad’s delivery is stuck in “learning”. What

Q: What is the order in which my Facebook standard events should fire so I can properly track the user’s intent and interest in my

Updated: Jul 24 When Bezels & Bytes came to us, they were spending money on Facebook and getting average results. As a busy small business owner,

AOV. LTV. CPA. More than just digital marketing, buzz words, these acronyms are tied to your e-commerce success. Today we’re talking AOV – average order

Facebook. Audience. Network. F.A.N for short. What is it, why should I care, and how do I use it? Regardless of personal feelings toward that

Updated: Jun 27, 2018 We still can’t get that clickable link within an Instagram photo caption, but we do now have a way to sell products

Updated: Jul 3, 2018 With Facebook’s rollout of A/B testing, it’s now easier than ever to test your ads to understand what’s working and what’s not.

200 thousand? 1.5 million? 2.6 million? 10 million? How big is too big when it comes to Facebook audiences? Should I try to target all