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Fall Line Digital – E-commerce Growth Marketing Experts

Rebecca Babicz

How To Check Your Facebook Pixel Is Working In 5 Minutes Or Less

Updated: Nov 7, 2018 The Facebook Pixel. It’s the thing you set up so that everything in your Facebook ad campaign works the way it should. It’s the foundation for all of your social advertising efforts. It’s the one thing you can’t get wrong. Imagine running a Black Friday promotion and optimizing your ads for a …

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3 Things We Learned From Running 100+ Facebook Ads During Black Friday/Cyber …

Updated: Nov 28, 2018 As sales continue to trickle in for our clients who are getting their piece of the $715 billion dollar pie that is Black Friday sales in America, we’re taking a step back to reflect on the successes we’ve have and how the Facebook and Instagram advertising game changed in 2018. Here’s what …

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8 Social Advertising Strategies All E-Commerce Brands Should Know In 2019

Trends in digital advertising are rarely abrupt and unpredictable. They tend to be gradual and happen over time. In social advertising, strategies that work will always check two two boxes: does this improve the experience for the social media user? And will this get better results for the advertiser? Refresh your 2019 social advertising strategy …

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11 Reasons Your eCommerce Facebook Ads Are Still Not Working

When it comes to life, there are 3 guarantees; death, taxes, and Facebook changing their algorithm. “This stuff is supposed to work, or so they tell me,” you’ve thought to yourself. You’ve even finally let go of good old days when your Facebook posts actually reached more than 2% of your fans. You’ve invested your …

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How To Push Your Facebook Ads Past The Learning Phase To Get Results Faster

Q: I started a Facebook campaign for a sale we’re running. It’s been a few days, and my ad’s delivery is stuck in “learning”. What should I do?  A. If it’s only been a few days, your ad sets are probably still stuck in the learning phase, which means Facebook doesn’t have all the data …

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Facebook Conversion Tracking Pixel Flow for E-Commerce Stores

Q: What is the order in which my Facebook standard events should fire so I can properly track the user’s intent and interest in my product? A. This is a great question, and there isn’t a resource that clearly outline’s this flow on Facebook’s resource center. The flow looks like this: (page view) – homepage …

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How We Grew A Start-Up Jewelry Accessory Brand With Social Ads Converting at 12X

Updated: Jul 24 When Bezels & Bytes came to us, they were spending money on Facebook and getting average results. As a busy small business owner, Melissa Koerner found herself with just about a million and one things to do, and optimizing a Facebook ads strategy fell to the bottom of the list. After trying other …

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5 Proven Ways E-Commerce Brands Can Increase Their Average Order Value (AOV)

AOV. LTV. CPA. More than just digital marketing, buzz words, these acronyms are tied to your e-commerce success. Today we’re talking AOV – average order value – the average amount that each person spends at your online store. Here are five ways to increase your AOV – and get more money from each person who …

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#5MinuteFriday: 5 Things To Immediately Stop Doing With Your Facebook Ads

Introducing the #5MinuteFriday Series. One simple topic, that takes me no longer than 5 minutes to write, and you, no more than 5 minutes to read. Ready, go. 5 Things To Immediately Stop Doing With Your Facebook Ads 1.Boosting your posts and expecting real results. The “boost” button is Facebook’s gateway drug for social advertising. …

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Facebook Audience Network: What it is, why you should care

Facebook. Audience. Network. F.A.N for short. What is it, why should I care, and how do I use it? Regardless of personal feelings toward that infamous blue and white F, Facebook is important. Especially if you’re in the business of growing your business. F.A.N is becoming a dominating force, announcing a 1 billion dollar run …

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