Rebecca Babicz

Testing is the difference between running increasingly effective ad campaigns and merely average ones. The legendary John Caples wrote that testing “enables you to separate the wheat from the chaff, the sheep from the goats, the winning ideas from the duds. It enables you to multiply the results you get from the dollars you spend …

8 Simple A/B Tests You’d Be Silly Not To Try On Your Facebook Ads Read More »

Updated: Jul 17, 2018 One thing is certain. The people over at Facebook sure are busy! This month alone, IG TV launched, Instagram stories became shoppable, all on top of updating the ads platform to create a better experience for users. Collection ads are relatively new update to Facebook’s ad platform. With this update potential customers …

Why All eCommerce Brands Should Start Using Instagram & Facebook “Collection” Ads Read More »

Updated: Jul 19, 2018 I waste utilize lot of my time looking at what big brands and little brands alike are doing to cut above the noise, engage their audience and guide their followers towards purchase on social media. This job is NOT easy. So I analyze. Overanalyze. Admire. And at times shake my freakin’ head. …

Don’t be BASIC: 4 Pitfalls To Avoid When Running a Brand’s Social Media Read More »

Facebook prides itself in being able to have laser sharp targeting abilities. But the truth is, the system only works if; You know what you’re doing You have existing data to feed the system Otherwise you could be dumping your valuable money down a black hole. Interest based targeting is only going to get you …

5 Lesser Known Audiences to Target With Your Facebook Ads Read More »

Signs. They tell us when to stop when driving a car. They tell us when it might rain. And they tell us when it’s time to make a change in the way we approach things. Here are 3 sure tell signs it’s time to outsource your social advertising efforts; #1: You Don’t Have Enough Time …

3 Sure Tell Signs It’s Time To Outsource Your Social Advertising Efforts Read More »

Don’t give anymore of your precious marketing dollars over to Facebook without a strategic plan. It pains me to hear when brands are stilling falling into the trap of “boosting” posts on Facebook without really having a plan or knowing what kind of outcome they want. Please, stop throwing away your money. Before I give …

5 Things You Need To Do Before Launching A Successful Social Ad Campaign Read More »

Have you scratched the surface with Facebook ads? Good, you’re in the right place. Let’s go a little deeper into the three advanced strategies you should take advantage of to take your advertising efforts to the next level: Integrating CRM & Custom Audiences Did you know you can set up your CRM to integrate with …

3 Advanced Facebook Ad Techniques You’re Probably Not Using Read More »