fbpx

Fall Line Digital – E-commerce Growth Marketing Experts

Rebecca Babicz

LOANS

A Guide To Small Business Coronavirus Disaster Loans

Has your business been severely affected by the Coronavirus? There are resources you should be aware of during these hard times, and applying for a disaster loan is one of them. The U.S. Small Business Administration is working directly with state Governors to provide targeted, low-interest loans to small businesses and non-profits that have been severely …

A Guide To Small Business Coronavirus Disaster Loans Read More »

FREE-RESOURCES

6 FREE RESOURCES FOR E-COMMERCE BRANDS DURING COVID-19

Brands big and small and people world-wide are coming together to ask themselves, “how can I help during these challenging times?” It’s amazing to see leaders pivot and shift quickly and step up to help those in need in response to COVID-19 and the economic repercussions we’re encountering. Here are six resources available for e-commerce …

6 FREE RESOURCES FOR E-COMMERCE BRANDS DURING COVID-19 Read More »

E-COMMERCE-BRANDS

5 WAYS E-COMMERCE BRANDS CAN BULLET-PROOF THEIR FACEBOOK ADVERTISING STRATEGY

These are challenging times. And that’s the truth. The coronavirus has already delivered a major blow to businesses and economies around the world – and top experts expect the damage to continue. As an e-commerce store owner, you have a leg up on many other different types of businesses and business models, as consumer habits …

5 WAYS E-COMMERCE BRANDS CAN BULLET-PROOF THEIR FACEBOOK ADVERTISING STRATEGY Read More »

6 SHOPIFY APPS EVERY E-COMMERCE BRAND NEEDS FOR CONVERSION RATE OPTIMIZATION (CRO)

We like to say there are three main parts to any successful e-commerce business:  Product Market Fit Digital Advertising Website Conversion Rate  We talk a lot about what happens ‘before the click,’ like how to launch a Facebook campaign, how to bulletproof your Facebook advertising strategy, and why your Facebook ads aren’t working.  But today …

6 SHOPIFY APPS EVERY E-COMMERCE BRAND NEEDS FOR CONVERSION RATE OPTIMIZATION (CRO) Read More »

3 Easy Ways To Optimize Your E-Commerce Facebook Ads

Facebook and Instagram advertising can be a magical way to reach new people, retarget website visitors and grow your e-commerce brand. The problem is Facebook ads are complicated, and always changing. There’s a lot to learn and there are always more ways to optimize your ads. Today we’ve boiled down 3 easy ways to optimize …

3 Easy Ways To Optimize Your E-Commerce Facebook Ads Read More »

RAINBOW

How To Create A Facebook And Instagram Advertising Budget For Your E-Commerce Brand

Creating a budget for your Facebook and Instagram ads shouldn’t feel like witch-craft. I’ve seen it too many times: a dash of this is how much we think we should spend, combine with two large heaps of we really have no idea and mix well over two shots in the dark. Your Facebook and Instagram …

How To Create A Facebook And Instagram Advertising Budget For Your E-Commerce Brand Read More »

WORLD

3 Facebook Ad Strategies Working in a Post IOS-14 World

Apple’s IOS-14 update has had impacted the way Facebook and Instagram results and simply put what was working in early 2021 isn’t working anymore. Anyone who says otherwise is either selling toilet paper in a pandemic or is lying. Of course, there are varying different degrees of impact across accounts and businesses. And lucky for …

3 Facebook Ad Strategies Working in a Post IOS-14 World Read More »

[Case Study] 3 Facebook Advertising Growth Strategies To Fuel E-Commerce Growth

When H&H Outfitters (STLHD Gear) came to us they were spending less than $10,000/month in online advertising, with mounds of opportunities ahead of them. Like many apparel startups, they were scrappy. The guy who was running their Facebook ads, was the guy who was designing their apparel, printing shipping labels, responding to Instagram comments, keeping …

[Case Study] 3 Facebook Advertising Growth Strategies To Fuel E-Commerce Growth Read More »

TEA-DROPS

[Case Study] Helping Fast Growing D2C Beverage Brand, Tea Drops, Navigate A New World Of Facebook Advertising

​​[Overview] Tea Drops are bagless, whole-leaf tea pressed into fun shapes that dissolve into water. Named as one of the fastest-growing D2C brands of 2020, Tea Drops are a disruptive beverage product that make drinking a cuppa, convenient, fun and delicious. [The Challenge]  In April 2021 when Apple released their IOS-14 update, Tea Drops, who heavily …

[Case Study] Helping Fast Growing D2C Beverage Brand, Tea Drops, Navigate A New World Of Facebook Advertising Read More »

DISTRACTED-CORONAVIRUS-AUDIENCE

Should E-Commerce Brands Pull Back Ad Spend Amidst A Distracted Coronavirus Audience?

It’s no surprise that the coronavirus has completely dominated headlines, social media feeds, news-stations, group text messages and every day conversations, leaving the world –– and your target audience more distracted than ever. Many economists are no longer debating whether we’ll have a recession because of the coronavirus…the questions now are 1) how bad will the recession …

Should E-Commerce Brands Pull Back Ad Spend Amidst A Distracted Coronavirus Audience? Read More »