Fall Line Digital – E-commerce Growth Marketing Experts
AOV. LTV. CPA. More than just digital marketing, buzz words, these acronyms are tied to your e-commerce success. Today we’re talking AOV – average order value – the average amount that each person spends at your online store. Here are five ways to increase your AOV – and get more money from each person who […]
5 Proven Ways E-Commerce Brands Can Increase Their Average Order Value (AOV) Read More »
Introducing the #5MinuteFriday Series. One simple topic, that takes me no longer than 5 minutes to write, and you, no more than 5 minutes to read. Ready, go. 5 Things To Immediately Stop Doing With Your Facebook Ads 1.Boosting your posts and expecting real results. The “boost” button is Facebook’s gateway drug for social advertising.
#5MinuteFriday: 5 Things To Immediately Stop Doing With Your Facebook Ads Read More »
Facebook. Audience. Network. F.A.N for short. What is it, why should I care, and how do I use it? Regardless of personal feelings toward that infamous blue and white F, Facebook is important. Especially if you’re in the business of growing your business. F.A.N is becoming a dominating force, announcing a 1 billion dollar run
Facebook Audience Network: What it is, why you should care Read More »
Updated: Jun 27, 2018 We still can’t get that clickable link within an Instagram photo caption, but we do now have a way to sell products directly from Instagram Stories! As of June 13th, online retailers can tag and link directly to products featured on their Instagram stories to their Facebook store. This is great news
Here’s What You Need To Know About Tagging Products In IG Stories Read More »
Updated: Jul 3, 2018 With Facebook’s rollout of A/B testing, it’s now easier than ever to test your ads to understand what’s working and what’s not. Easy being a loose term. With so many different things you can test, it’s hard to know where to start. Follow these 5 rules and you’ll be well on your
5 Simple Rules for Success with A/B Testing on Facebook Read More »
200 thousand? 1.5 million? 2.6 million? 10 million? How big is too big when it comes to Facebook audiences? Should I try to target all of these people? These are common questions any Facebook advertiser has contemplated at one time.When it comes to Facebook audience sizes the tiny home movement methodology does not apply. Bigger
5 Ways To Reach More Of Your Target Audience With Your Facebook Ads Read More »
One of the hardest parts about being a solo-entrepreneur is that you don’t always have a person to bounce ideas off of. You have to be your own cheerleader. Every. Single Day. I’m still very early on in this journey, but within the first month of creating Fall Line Digital, I knew that in order
20 Rules For Work and Life Read More »
The #5minuteFriday series is simple. A post that takes me no longer than 5 minutes to write, and you no longer than 5 minutes to read. Time to type fast. Ready, go. 5 Inspiring Podcasts for Work and Life The School of Greatness What it’s about: Lewis Howes interviews though leaders, entrepreneurs and inspiring people
5 Inspiring Podcasts for Work and Life Read More »
I’ve been working on my sales skills. Reading books. Picking the brains of those smarter than I. And I think I’m getting really good at it! Today I want to convince you NOT to hire me. Seriously, don’t hire me. Or anyone else who says they can take the heavy lifting of social advertising off
3 Reasons Not To Hire A Social Advertising Agency Read More »
SHOULD I USE INTEREST TARGETING OR A LOOK-A-LIKE AUDIENCE TARGETING FOR MY FACEBOOK ADS? To keep all things equal, I’m going to assume we’re talking about top funnel, cold traffic ads targeted to a new audience who is not familiar with your brand (because this is the Facebook targeting strategy I would recommend for this
How To Know Which Cold Traffic Audience To Use For Your E-Commerce Facebook Ads Read More »