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Author: Rebecca Babicz

5 Ways E-Commerce Brands Can Bullet-Proof Their Facebook Advertising Strategy

These are challenging times. And that’s the truth. The coronavirus has already delivered a major blow to businesses and economies around the world – and top experts expect the damage to continue. As an e-commerce store owner, you have a leg up on many other different types of businesses and business models, as consumer habits are trending towards more...

6 Free Resources For E-Commerce Brands During Covid-19

Brands big and small and people world-wide are coming together to ask themselves, “how can I help during these challenging times?” It’s amazing to see leaders pivot and shift quickly and step up to help those in need in response to COVID-19 and the economic repercussions we're encountering. Here are six resources available for e-commerce brands right...

A Guide To Small Business Coronavirus Disaster Loans

Has your business been severely affected by the Coronavirus? There are resources you should be aware of during these hard times, and applying for a disaster loan is one of them. The U.S. Small Business Administration is working directly with state Governors to provide targeted, low-interest loans to small businesses and non-profits that have been severely impacted by the...

Should E-Commerce Brands Pull Back Ad Spend Amidst A Distracted Coronavirus Audience?

It’s no surprise that the coronavirus has completely dominated headlines, social media feeds, news-stations, group text messages and every day conversations, leaving the world –– and your target audience more distracted than ever. Many economists are no longer debating whether we’ll have a recession because of the coronavirus...

8 Simple A/B Tests You’d Be Silly Not To Try On Your Facebook Ads

Testing is the difference between running increasingly effective ad campaigns and merely average ones. The legendary John Caples wrote that testing “enables you to separate the wheat from the chaff, the sheep from the goats, the winning ideas from the duds. It enables you to multiply the results you get from the dollars you spend in advertising.” But...

Why All eCommerce Brands Should Start Using Instagram & Facebook “Collection” Ads

Updated: Jul 17, 2018 One thing is certain. The people over at Facebook sure are busy! This month alone, IG TV launched, Instagram stories became shoppable, all on top of updating the ads platform to create a better experience for users. Collection ads are relatively new update to Facebook’s ad platform. With this update potential customers can tap on an...

Don’t be BASIC: 4 Pitfalls To Avoid When Running a Brand’s Social Media

Updated: Jul 19, 2018 I waste utilize lot of my time looking at what big brands and little brands alike are doing to cut above the noise, engage their audience and guide their followers towards purchase on social media. This job is NOT easy. So I analyze. Overanalyze. Admire. And at times shake my freakin’ head. And there are certain brands...