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Fall Line Digital was founded in 2018 by Rebecca Babicz who thought up the name on a skin track in the Wasatch Mountains of Utah. Always getting her best ideas while in nature, Rebecca knew that impressions and clicks were baseless metrics and that e-commerce business owners deserved results that would actually propel their businesses forward and make them money. With 10+ years of experience in news reporting, social media management, and digital marketing working with world-renowned Brands like The Salt Lake Tribune, Ragnar Relay Series, Terramar Sports, Smith Optics and Mountain Hardware, Rebecca knew she could not only help a small number of brands who were really ready to grow she could also create partnerships that would last a really long time.
After two major life events in late 2020 and early 2021; the birth of her daughter and the death of her sister-in-law, Rebecca realized two things: life is precious and life is short. She wanted to use her God-given talents to better the world, so she rallied her team around a mission to create positive social, economic, and environmental change. Fall Line Digital is able to fulfill on this mission by partnering with conscious consumer e-commerce brands and through the advertising messages they create and put out in the world for these brands.