Fall Line Digital – E-commerce Growth Marketing Experts

5 Proven Ways E-Commerce Brands Can Increase Their Average Order Value (AOV)

5 Proven Ways E-Commerce Brands Can Increase Their Average Order Value (AOV)




More than just digital marketing, buzz words, these acronyms are tied to your e-commerce success. Today we’re talking AOV – average order value – the average amount that each person spends at your online store.
Here are five ways to increase your AOV – and get more money from each person who purchases from you online:

Use The 1/3/6 Model:

Sell products in bundles of 1, 3 or 6. With your default being 3. Add a compelling discount for buying 3 products, and an even bigger discount for 6, so that the 3 and 6 option look way better than the 1 option. This works really nicely for beauty products, food and household items.

Bundle Complementary Products:

Bundle together complementary products, and provide a discount for ordering the bundled deal.

Sell A Warranty:

Sell a lifetime warranty or insurance package on your product that gives your customer peace of mind. H&H Outfitters sells a hat “weather guard,” to protect the hats from rain, sweat or falling in the river.

UpSell Priority Shipping&Handling:

Especially near the holidays, sell a priority shipping and handling package to guarantee a product by a certain date when volume might otherwise be very high.

Free Item Over Certain Amount:

Give away a free tee-shirt, sticker, priority shipping if customers spend over a certain amount. The trick here is that the item is a high perceived value and is something people actually want.

Have you tried these or other tactics? Would love to hear your thoughts!

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