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Fall Line Digital – E-commerce Growth Marketing Experts

Month: November 2019

Here’s What You Need To Know About Tagging Products In IG Stories

Updated: Jun 27, 2018 We still can’t get that clickable link within an Instagram photo caption, but we do now have a way to sell products directly from Instagram Stories! As of June 13th, online retailers can tag and link directly to products featured on their Instagram stories to their Facebook store. This is great news …

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5 Simple Rules for Success with A/B Testing on Facebook

Updated: Jul 3, 2018 With Facebook’s rollout of A/B testing, it’s now easier than ever to test your ads to understand what’s working and what’s not. Easy being a loose term. With so many different things you can test, it’s hard to know where to start. Follow these 5 rules and you’ll be well on your …

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5 Ways To Reach More Of Your Target Audience With Your Facebook Ads

200 thousand? 1.5 million? 2.6 million? 10 million? How big is too big when it comes to Facebook audiences? Should I try to target all of these people? These are common questions any Facebook advertiser has contemplated at one time.When it comes to Facebook audience sizes the tiny home movement methodology does not apply. Bigger …

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How To Know Which Cold Traffic Audience To Use For Your E-Commerce Facebook Ads

SHOULD I USE INTEREST TARGETING OR A LOOK-A-LIKE AUDIENCE TARGETING FOR MY FACEBOOK ADS? To keep all things equal, I’m going to assume we’re talking about top funnel, cold traffic ads targeted to a new audience who is not familiar with your brand (because this is the Facebook targeting strategy I would recommend for this …

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