Why All eCommerce Brands Should Start Using Instagram & Facebook “Collection” Ads
Updated: Jul 17, 2018
One thing is certain. The people over at Facebook sure are busy! This month alone, IG TV launched, Instagram stories became shoppable, all on top of updating the ads platform to create a better experience for users.
Collection ads are relatively new update to Facebook’s ad platform. With this update potential customers can tap on an ad to browse products or learn more about the features of a specific product, in a fast-loading, fullscreen experience, without ever having to leave Facebook or Instagram.
In a nutshell:
- Marketers can pair video or image with relevant products for a more engaging ad experience.
- In the Facebook mobile app, people will see your image, video or slideshow with a row of 4 related thumbnails below it.
- Potential customers don’t need to leave Facebook or Instagram to shop products. The platform provides a
fast-loading, frictionless experience.
- The grid layout let’s you show products that are similar in the same place next to each other bringing
cohesion to your collections and brand.
As a social advertising consultant I appreciate Facebook’s effort to continually update their ad platform to provide a better experience for both markets and the consumers. What’s the next feature you’d like to see Facebook and Instagram roll out?