Fall Line Digital – E-commerce Growth Marketing Experts
Have you scratched the surface with Facebook ads? Good, you’re in the right place. Let’s go a little deeper into the three advanced strategies you should take advantage of to take your advertising efforts to the next level: Integrating CRM & Custom Audiences Did you know you can set up your CRM to integrate with …
3 Advanced Facebook Ad Techniques You’re Probably Not Using Read More »
Is there anything more annoying than getting hit with an ad from a product you’ve already purchased? I’d argue no. So how do you make sure you’re not wasting your money by targeting those who have already purchased your product? There is one simple step you need to take when you publish your retargeting ads, …
Improve Your Facebook Retargeting By Paying Attention To This Simple Detail Read More »
Updated: Aug 30, 2018 Facebook ads: they’re confusing as heck, take a long time to master and you could be throwing away money if don’t have every detail dialed. Anyone who has experienced a flopped campaign understands how quickly money can disappear. But how do you know the person you want to hire knows their stuff? …
Don’t Hire A Facebook Ad Agency Unless They Can Answer These 5 Questions Read More »
As an E-Commerce store owner you know that there are two seasons; Q4 and everything else. Developing a strategic Facebook strategy doesn’t happen overnight. And just because you flip ads on for Black Friday doesn’t mean they’ll be successful. Long gone are the days of “if you build it they will come.” Facebook advertising is …
10 Facebook Advertising Rules E-Commerce Stores Should Live By: Holiday Edition, 2018 Read More »
Updated: Nov 7, 2018 The Facebook Pixel. It’s the thing you set up so that everything in your Facebook ad campaign works the way it should. It’s the foundation for all of your social advertising efforts. It’s the one thing you can’t get wrong. Imagine running a Black Friday promotion and optimizing your ads for a …
How To Check Your Facebook Pixel Is Working In 5 Minutes Or Less Read More »
Updated: Nov 28, 2018 As sales continue to trickle in for our clients who are getting their piece of the $715 billion dollar pie that is Black Friday sales in America, we’re taking a step back to reflect on the successes we’ve have and how the Facebook and Instagram advertising game changed in 2018. Here’s what …
3 Things We Learned From Running 100+ Facebook Ads During Black Friday/Cyber … Read More »
Trends in digital advertising are rarely abrupt and unpredictable. They tend to be gradual and happen over time. In social advertising, strategies that work will always check two two boxes: does this improve the experience for the social media user? And will this get better results for the advertiser? Refresh your 2019 social advertising strategy …
8 Social Advertising Strategies All E-Commerce Brands Should Know In 2019 Read More »
When it comes to life, there are 3 guarantees; death, taxes, and Facebook changing their algorithm. “This stuff is supposed to work, or so they tell me,” you’ve thought to yourself. You’ve even finally let go of good old days when your Facebook posts actually reached more than 2% of your fans. You’ve invested your …
11 Reasons Your eCommerce Facebook Ads Are Still Not Working Read More »
Q: I started a Facebook campaign for a sale we’re running. It’s been a few days, and my ad’s delivery is stuck in “learning”. What should I do? A. If it’s only been a few days, your ad sets are probably still stuck in the learning phase, which means Facebook doesn’t have all the data …
How To Push Your Facebook Ads Past The Learning Phase To Get Results Faster Read More »
Q: What is the order in which my Facebook standard events should fire so I can properly track the user’s intent and interest in my product? A. This is a great question, and there isn’t a resource that clearly outline’s this flow on Facebook’s resource center. The flow looks like this: (page view) – homepage …
Facebook Conversion Tracking Pixel Flow for E-Commerce Stores Read More »